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From Side Hustle to Six Figures: The Complete System for Building a Profitable Sports Training Business

The exact playbook, pricing models, and operational systems that took a youth soccer training business from idea to nearly $1M in revenue in just 30 months — now available to trainers in any sport.

You know how to develop athletes. You've got the drills, the expertise, and the passion.
But knowing how to coach and knowing how to build a business are two completely different games.
Most sports trainers fail not because they can't train — but because they:

  • Undercharge and burn out chasing volume

  • Lack professional systems that build trust and retention

  • Can't forecast revenue or manage cash flow

  • Get stuck in the endless cycle of "post and pray" marketing

  • Never transition from operator to owner

You don't need another motivational course. You need a blueprint

What You Get: Complete Package Breakdown

When you invest in The Sports Trainer Network Playbook, here's everything included:

📖 THE CORE PLAYBOOK (70+ Pages)

PART 1: LAY THE FOUNDATION

  • Define your vision, target market, and exit strategy (yes, from day one)

  • Roadmap your business model: solo trainer vs. scalable brand

  • Scout locations strategically (the non-negotiables that affect retention and revenue)

  • Study your competition to find gaps, not fight for the same time slots

  • Conduct a SWOT analysis that becomes your strategic advantage

PART 2: BUILD THE MACHINE (Systemize Your Success)

  • Scheduling Systems: How to build a season-long schedule that trains families to commit, not drop in

  • Booking Systems: Platform comparison (Glofox vs. Acuity vs. Mindbody) and setup guide

  • Pay Before You Play: The non-negotiable payment standard that eliminated our cash flow chaos

  • Pricing Like a Pro: Tiered pricing strategy, the psychology of anchoring high and discounting smart, and how to drive demand with scarcity

  • Programming Systems: Weekly topic rotation that keeps sessions fresh and parents confident in player development

PART 3: BUILD YOUR BRAND

  • Why your brand isn't your logo (it's the emotion people feel when they interact with your systems)

  • The 5 building blocks: business name, tagline, logo, visual identity, mission/vision

  • How to require branded merchandise at every session (and why this legitimized our business overnight)

PART 4: FORM YOUR BUSINESS (Business Formation 101)

  • LLC vs. S-Corp vs. Sole Proprietorship: what you actually need

  • EIN, insurance, waivers, and legal essentials

  • The professional infrastructure that makes banks, facilities, and clients take you seriously

BONUS SECTION: Building Your Digital Stadium

  • Website essentials (Squarespace strategy for sports trainers)

  • Google My Business setup for local visibility

  • Why your website is your second employee

BONUS SECTION: Staying Ahead of the Game

  • Monthly forecasting system (the discipline that separates rookies from pros)

  • How to protect cash flow while scaling

  • The habit of checking your numbers twice per month (not once per quarter)

Pricing comparison table for a business starter package. It displays retail market value, discounted STN A-La-Carte prices, and membership inclusion status for items like Business Playbook, Pay Yourself First Model, Legal Template Library, Programming Frameworks, Forecasting Template, weekly Q&A sessions, private community access, priority support, and future product updates. The total value totals over $3,415, with a discounted one-time price of $199.

BUSINESS FOUNDATION ROADMAP

Overwhelmed by where to start?

The Foundation

  • Business formation, insurance, EIN

  • Domain purchase, Google Workspace setup

  • Brand identity (name, tagline, colors, fonts)

The Digital Infrastructure

  • Website build (Squarespace)

  • Booking system setup (Glofox or Acuity)

  • Legal documents finalized

  • Google My Business launch

The Programming & Launch Prep

  • Session planning

  • Pricing finalized using Pay Yourself First Model™

  • Equipment ordered

  • Soft launch to test group

The Launch & Optimizatio

  • Official launch

  • Monthly forecasting begins

  • Adjust based on early feedback

This roadmap removes decision fatigue.
You're not guessing what to do next — you're following a proven sequence.

📖 💰 THE PAY YOURSELF FIRST MODEL™ (Interactive Spreadsheet)

This is the game-changer.

Most trainers price based on what competitors charge or what they think the market will bear.

The Pay Yourself First Model™ works backward:

  1. You define your desired annual income

  2. You determine your available weekly capacity (hours you're willing to work)

  3. You calculate your total annual and monthly expenses

  4. The model tells you exactly what you need to charge to hit your income goals

What's included:

  • Fully interactive Excel/Google Sheets calculator

  • Pre-built formulas for pricing drop-ins, credit packs, and memberships

  • Expense tracking categories specific to sports training businesses

  • Monthly revenue targets based on YOUR lifestyle goals, not industry averages

This tool alone has helped trainers:

  • Realize they were undercharging by 30-40%

  • Confidently raise prices without guilt

  • Build tiered pricing that meets clients where they are while positioning premium offerings as the best value

📊 FINANCIAL FORECASTING TRACKER (Monthly Budget & Revenue Planner)

Two-layer visibility system:

1. Monthly Operating Tabs (January-December)
Track every revenue stream and expense category:

  • Session revenue (drop-ins, packs, memberships, camps)

  • Fixed expenses (insurance, software, facilities)

  • Variable expenses (equipment, marketing, contractor pay)

  • Owner draws

  • Savings allocations

2. Master Running Tab (Year-to-Date Dashboard)
Auto-calculates:

  • Total revenue

  • Total expenses

  • Operating profit

  • Net profit

  • Savings balance

  • Cash on hand

Why this matters:
This is how we avoided debt, built cash reserves, and made strategic growth decisions instead of emotional ones.

Most trainers only look at their numbers once a month — after it's too late to adjust.

We forecasted twice per month (mid-month and end-of-month), which gave us time to:

  • Pivot marketing when revenue projections ran low

  • Add weekend clinics to close revenue gaps

  • Protect cash reserves instead of expanding expenses too early

The difference between operators and owners? Owners know their numbers.

⚽ PROGRAMMING TEMPLATES & SESSION PLANNING TOOLS

Stop reinventing the wheel every week.

Includes:

  • Weekly Topic Rotation Framework (4-week cycles across technical skills, tactical concepts, and game situations)

  • Session Planning Templates for multiple sports (soccer, basketball, baseball, multi-sport speed/agility)

  • Drill Progressions that show parents their athlete is developing a complete skillset, not just running the same drills every week

  • Age-Specific Modifications (6-9, 10-12, 13-15, 16+)

Why this builds retention:
Parents don't evaluate training like coaches do.

They evaluate it based on: ✅ Does this feel organized?
✅ Does my child look engaged?
✅ Can I see a plan for their development?

When your programming has a visible structure, families commit for 8-packs and memberships instead of showing up drop-in style.

📋 LEGAL & ADMINISTRATIVE TEMPLATES (Fully Editable)

Stop paying lawyers $200/hour for documents you can customize yourself.

What's included:

  • Liability Waivers (participation + programming + social media)

  • Refund & Cancellation Policies (the exact language that protected our revenue and set clear expectations)

  • Independent Contractor Agreements (for when you hire other trainers)

  • Camp Policies & Parent Communication Templates

  • Injury Protocol & Coach Safeguards (protect your athletes and your liability)

All documents are:

  • Fully editable (add your LLC name, program details, etc.)

  • Designed to upload directly into booking systems like Glofox or Acuity

  • Written in plain language that parents actually read and respect

A promotional graphic advertising a one-time investment of $199 for The Sports Trainer Network, featuring a pink background with white and black text. The ad highlights no monthly fees, upsells, or hidden costs, and lists the benefits of the package, including business system, templates, community access, live Q&A, updates, and perks.

STN MEMBER COMMUNITY PERKS

🎓 PRIVATE COMMUNITY ACCESS

You're not building alone.

Included with your purchase:

  • Private Facebook Group for Sports Trainer Network members

  • Discord Server for real-time questions, wins, and troubleshooting

  • Monthly Q&A Sessions (office hours with Meagan)

  • Template Sharing (members share what's working in their markets)

Why community matters:
The trainers who succeed fastest are the ones who:

  • Ask questions before making expensive mistakes

  • Share pricing strategies that work in similar markets

  • Hold each other accountable to actually implementing (not just consuming)

🔄 LIFETIME UPDATES

Sports training business models evolve.
Software platforms update.
Best practices improve.

When we update the playbook, you get the updates — free, forever.

This isn't a one-time download that becomes outdated in 6 months.
You're investing in a living resource that grows with the industry.

Who This Is For

✅ Independent sports trainers ready to go from side hustle to full-time income
✅ Facility owners who need operational systems to scale beyond one person
✅ Coaches transitioning from club/school employment to building their own brand
✅ Multi-sport trainers (soccer, basketball, baseball, volleyball, speed/agility) looking for business infrastructure that works across sports
✅ Parents-turned-trainers who have the passion but lack the business background
✅ Anyone tired of "post and pray" marketing and ready for systems that create demand

Who This Is NOT For

❌ People looking for a magic bullet or "get rich quick" shortcut
❌ Trainers who aren't willing to invest time in building systems
❌ Anyone expecting success without doing the work (you can't cheat the grind — but you can systemize it)
❌ Trainers who think a great logo and Instagram grid are enough to build a business

What Makes This Different

Most business courses teach generic principles.
This playbook is sports-training-specific, FOR ALL SPORTS.

  • Pricing strategies designed around field rental costs and seasonal demand

  • Scheduling systems built for youth sports logistics (school schedules, club conflicts, weather)

  • Programming frameworks that satisfy both athlete development AND parent expectations

  • Booking platforms compared specifically for multi-sport training environments

  • Financial models that account for seasonal revenue fluctuations

You're not learning "how to start a business."
You're learning how to build a profitable sports training brand.

The Bottom Line

Most trainers spend years figuring this out through trial and error — losing money, losing time, and losing confidence along the way.

Or you can compress years of learning into 90 days by following a system that's already been proven to work.

This playbook contains:

  • ✅ Everything we wish we knew on day one

  • ✅ Every system that allowed us to scale sustainably

  • ✅ Every pricing mistake we made (so you don't repeat them)

  • ✅ Every template that saved us hours per week

For less than the cost of a single session package, you get the complete infrastructure to build a six-figure training business.

SPORTS TRAINER NETWORK MEMBER FAQ’S

  • A: No. While the business was built in youth soccer, these systems work for basketball, baseball, volleyball, multi-sport speed/agility, and any youth sports training model. The principles of pricing, scheduling, programming structure, and financial management are universal.

  • A: This is PERFECT for you. Most trainers make expensive mistakes in months 1-6 that cost them thousands in lost revenue and wasted time. Starting with professional systems from day one means you launch like a legitimate business, not a side hustle.Description text goes here

  • A: Yes — especially if you're feeling stuck, undercharging, or spending too much time on admin. The pricing models, booking system guidance, and financial forecasting will help you scale what's working and fix what's broken.

  • A: Most trainers spend 2-3 hours reading the full playbook, then 4-6 weeks implementing the 90-day roadmap at their own pace. This isn't a "read and done" course — it's a working manual you'll reference for months.

  • A: One purchase = one business. If you're building together, you're covered. Don't share with other trainers outside your business — that violates terms and hurts the community we're building.

  • A: That's what the private Facebook group and Discord community are for. Plus, monthly Q&A office hours with Meagan give you direct access to ask specific questions about your business. For deeper questions, I offer a variety of consulting calls on a limited basis.